Agenda- Setting Theory

Conceptual Model
References and Sources
Agenda- Setting Theory
Made by:

Louise Lourfe P. Malazarte AB Mass Communication #commtheoryisfun #brainworkout #agendasettingtheoryiscool
The Brains Behind the Theory

Maxwell McCombs Donald Shaw
Criticisms
The Original Agenda: Not What to Think, But What to Think About

· First referred to the agenda- setting function of the media in 1972
The Original Agenda: Not What to Think, But What to Think About (2)

Journalism professors McCombs and Shaw regard Watergate as a perfect example of the agenda- setting function of the mass media ...

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