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Louise Lourfe P. Malazarte AB Mass Communication #commtheoryisfun #brainworkout #agendasettingtheoryiscool
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The Original Agenda: Not What to Think, But What to Think About (2)
Journalism professors McCombs and Shaw regard Watergate as a perfect example of the agenda- setting function of the mass media
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The Original Agenda: Not What to Think, But What to Think About
· First referred to the agenda- setting function of the media in 1972
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